The Challenge
A real estate developer in Coimbatore had a website built in 2018 that looked outdated, loaded in 15 seconds, and was not mobile-friendly. Their Google Ads campaigns had a 75% bounce rate because visitors would leave before the page even loaded.
Phase 1: Website Rebuild
Design
- Modern, premium design matching the quality of their properties
- Mobile-first approach (80% of their traffic is mobile)
- Virtual tour integration for each property
- WhatsApp click-to-chat on every page
Performance
- Page load time: 15 seconds → 1.2 seconds
- Mobile score: 25 → 95 (PageSpeed Insights)
- Built with Next.js for optimal performance and SEO
SEO Foundation
- Proper meta tags, JSON-LD structured data for real estate
- Individual pages for each project with schema markup
- Blog section for local real estate content
Phase 2: Google Ads Optimization
Campaign Restructure
- Separated campaigns by project and buyer intent
- Created dedicated landing pages for each property project
- Added virtual tour previews in ad extensions
- Implemented call tracking and form tracking
Targeting
- Geo-targeted: Coimbatore + 50km radius + NRI markets (Dubai, Singapore)
- Used in-market audiences for real estate buyers
- Remarketing to website visitors who viewed specific projects
The Results
Within 3 months:
- Website bounce rate dropped 45% (from 75% to 41%)
- Enquiries doubled — from 30/month to 65/month
- Average time on site increased from 40 seconds to 3.5 minutes
- Site visits to property visits conversion improved by 60%
- NRI enquiries increased 5x through targeted campaigns