The Challenge
A multi-speciality hospital in Madurai was spending heavily on newspaper ads and billboard advertising with no way to track ROI. Their website existed but ranked for zero keywords. Competitors were dominating Google search for terms like "best hospital in Madurai."
What We Found
- Website had no SEO optimization — no meta tags, no structured data, poor content
- Zero Google Ads campaigns running
- Google Business Profile was unclaimed and incomplete
- No online appointment booking system
- Competitor hospitals were running aggressive PPC campaigns
Our Strategy
SEO (Long-term)
- Complete technical SEO overhaul (speed, mobile, structured data)
- Created 30+ service pages targeting specific treatments and departments
- Published weekly health blog content targeting local search queries
- Claimed and fully optimized Google Business Profile with photos, services, FAQs
- Built local citations across 40+ healthcare directories
PPC (Immediate Results)
- Launched Google Ads campaigns for high-intent keywords ("best cardiologist in Madurai", "ortho hospital near me")
- Created dedicated landing pages for each department
- Set up call tracking and appointment form tracking
- Implemented bid strategies optimized for conversions
The Results
Within 6 months:
- Patient enquiries tripled — from 50/month to 150+/month through digital channels
- Cost per lead dropped 40% compared to newspaper advertising
- Organic traffic grew 180% — now ranking on page 1 for 25+ medical keywords
- Google Business Profile generates 200+ calls per month
- Online appointments now account for 35% of all new patients